Who We Are & Where We Are Headed
The Tourism Industry Association of the Yukon represents the businesses behind tourism across the territory. Our members are what bring the Yukon to life for visitors. We are recognized by the Government of Yukon as the industry’s voice.
Our Mission Statement
We believe in the power of tourism.
By leading a united tourism ecosystem, we harness the power to shape a prosperous, resilient and proud Yukon.
Our Vision
Tourism is recognized as the Yukon's leading sector.
Our Values
