National Tourism Week
April 20 - April 24
National Tourism Week is a coordinated advocacy week led by the Tourism Industry Association of Canada. The social media campaign aims to raise awareness of tourism’s economic and cultural value in Canada and advocate for its prioritization.
By participating, you help ensure Canadians, visitors, and all levels of Canadian government recognize the power of tourism as:
- a major economic driver,
- a source of community vitality across the country,
- a connector through meetings, events, sport tourism, and business travel,
- an export sector that brings international spending into Canada,
- a contributor to unity, shared identity, pride, and culture (especially Indigenous-led tourism), and
- a reason for Canadians to support Canadian communities through the Travel in Canada Pledge (Thursday).