In advance of the Tourism Cooperative Marketing Fund (TCMF) intake opening on September 1, there are updates and positive changes to the fund.
- The maximum total project amount has been increased to $70,000 annually with recipients being eligible to receive up to $35,000 – an increase from $25,000
- Generative Optimization (AI) has been added as an eligible activity
- In order to reduce administration burden on recipients, a reimbursement-based payment model will replace the cash flow project sheets, with payments issued as eligible project expenditures are incurred.
- Travel rates have increased, and the definitions have been further defined for clarity.
All changes are reflected in the 2026-27 Guidelines. Find out more here.
