Our Mission Statement

The Tourism Industry Association of the Yukon is the visitor industry association forging a common voice and actions to influence, promote and assist the development of tourism in the Yukon. For over 40 years, TIAY has been the voice of the Yukon’s tourism industry

TIA Yukon’s Conduct Statement

Members of the Tourism Industry Association of the Yukon (TIA Yukon) shall maintain the highest standard of conduct, act with fairness, integrity and in a manner complementary to the Yukon’s tourism industry.

TIA Yukon’s Role Statement

Bringing the tourism industry together
Increasing the awareness of the value of tourism
Providing leadership

Our Values

  • Approachability
  • Communication
  • Great customer service
  • Honesty
  • Humour
  • Professionalism
  • Recognition
  • Respect
  • Sustainable practices
  • Trust