About
The faces behind TIA Yukon
Behind TIA Yukon is a team of tourism professionals, industry leaders, and advocates working to support a strong, connected, and resilient tourism sector across the Yukon.
On this page
Board of Directors
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Ben Ryan
Chair
Air North, Yukon’s Airline
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Torsten Eder
Vice Chair
Northern Tales
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Michael Hale
Treasurer
Northern Vision Development
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Tyler Rose
Secretary
The Klondike Group
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Amanda Deuling
Officer
Sport Yukon
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Joel Hibbard
Officer
Nahanni Wilderness Adventures Ltd.
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Jean-Pascal Ladroue
Officer
Canadian Outdoor Academy
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Alida Munro
Officer
Yukon Convention Bureau
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Sally Robinson
Officer
Yukon Historical & Museums Association
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Brian Stethem
Officer
Dawson Mobile Chip Repair
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Neil Hartling
Special Advisor
Staff
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Caroline Anderson
Executive Director
Caroline brings over 20 years of international experience as a trusted advisor to international associations and public sector organizations. She has supported global clients in strategy development and implementation, destination branding, and event bidding and hosting.
Formerly a Managing Partner at an international consulting firm in Switzerland — acquired in 2015 by Burson, a global communications leader — Caroline later joined FIFA during a significant period of organisational transformation. She eventually returned to agency life, continuing her work in global advisory roles.
Drawn by the Yukon’s Larger than Life experience, Caroline relocated to the territory in 2024 and joined TIA Yukon in 2025, excited by the opportunity to contribute to a vibrant and growing tourism sector.
She is a certified Management Consultant through the Institute of Business Consulting (UK) and holds a postgraduate diploma from the Chartered Institute of Public Relations (UK). Caroline completed her undergraduate studies at Queen’s University and holds a Master’s in International Management, Law, and Humanities of Sport from the International Centre of Sports Studies in Switzerland.
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Yuya Matoba
Manager, Labour Market Programming
Yuya first came to the Yukon in 2012 after studying sustainable community development and completing field studies in Ghana. He later returned to Japan, where he worked in recruitment strategy consulting, analyzing labour market and recruitment trends and helping businesses develop strategies to address their hiring needs. His connection to the Yukon eventually brought him back to the territory.
After returning, Yuya spent approximately five years working as a tour guide, gaining firsthand experience and a deeper understanding of Yukon’s tourism industry and its workforce. He is now the Manager, Labour Market Programming at TIA Yukon, where he brings together his background in recruitment strategy and market analysis with his frontline tourism experience to support workforce attraction, development, and retention across the industry.
His work includes collaborating with tourism businesses, developing future talent pipelines, building partnerships with educational institutions, supporting recruitment initiatives, and designing programs that respond to evolving labour market needs. His focus is on helping create the conditions for Yukon’s tourism industry to attract, develop, and retain the workforce it needs for the long term.