Industry Update

In this Issue…

  • TIA Spring Conference – Sponsorship Opportunities
  • Air North Voted #2 in the World!
  • Zero Waste Pan Northern Conference
  • YCB Destination Marketing Review
  • Rendezvous Canada 2016 – Registration Deadline extended
  • Yukon Brewing – Release 02

TIA Yukon 2016 Spring Conference – Sponsorship Opportunities
TIA Yukon will be hosting its annual Spring Conference from April 21-23, 2016 at the Kwanlin Dün Cultural Centre in Whitehorse, Yukon.

This very special event brings together key players from both the tourism sector, as well as the business community, and is a terrific opportunity to promote local businesses to a key market with a direct line to tourists and visitors! This year we are expecting approximately 130 people to attend from Yukon, Alaska and parts of Northwestern Canada.

TIA Yukon is interested in partnering with members who wish to be 2016 Spring Conference sponsors. Interested members may consider contributing to the silent auction or to sponsor various aspects of the event. All donations are welcome.
Other sponsorship opportunities include:

  • TIA Yukon Awards Sponsor & Presenter
  • Conference Gala Dinner Sponsor (Includes 3-5 minute welcome message)
  • Welcome Reception & Trivia Sponsor (Includes 3-5 minute welcome message)
  • Opportunity to introduce conference keynote
  • Phone Table Charging Station & Wifi
  • Breakout Workshop Sponsor (Includes 3-5 minute welcome message)
  • Logo on conference delegate bags
  • Conference Lunch Sponsor
  • Conference Breakfast Sponsor
  • Refreshment Break Sponsor
  • Gala Dinner Table Centerpieces

Please feel free to contact Allyn Walton should you have any questions.
phone: (867) 668-3331
email :
Air North Voted #2 in the WORLD!
Air North, Yukon airline has recently been voted as the second most loved airline in the World in Fortune Magazine’s analysis of the most and least loved airlines on social media! A big congratulations to our friends at Air North! This is a huge accolade and very much deserved.

For more information and to read the article visit: Fortune Magazine

Zero Waste Pan Northern Conference
Zero Waste is a philosophy that touches all members of society and impacts all phases of our lives and the environment that we live in. While originating from a waste disposal perspective, zero waste is a mentality that encompasses many aspects of daily life in order to make society emulate a more natural lifecycle in regards to the products we manufacture and use everyday. Instead of disposing of products we manufacture after having been used, zero waste advocates for products to be able to be recycled, repurposed, and reintegrated back into the manufacturing process, similar to how natural environments reuse every resource.

This conference will provide an opportunity for those in the north to discuss with others about current issues facing waste management and how to orient their communities into a zero waste lifestyle.

The conference is being help at The Yukon College from March 5th-7th
For Schedule and registration visit : Zero Waste in the North

YCB Destination Marketing Review
WHITEHORSE, YUKON – The Yukon Convention Bureau (YCB) has begun a review of potential
Destination Marketing Programs (DMP) for marketing meetings, incentive travel, conferences and events
(M.I.C.E) in the Yukon. DMP’s are widely used in other jurisdictions and recognized as valuable economic
development mechanisms, with contributions primarily made by visitors to the region
Exploring a new DMP will include research and data collection from Yukon partners as well as industry best
practices from other National DMP’s. Programs most commonly used worldwide are recognized as a hotel/
tourist tax, or volunteer based Destination Marketing Fees (DMF).

“Our current Destination Marketing Program does not the meet the unique needs and realities of the
Yukon’s marketing mix or inventory,” said Alida Munro, Managing Director at the Yukon Convention Bureau.
“With the support of Yukon Dept. of Economic Development, YCB members and industry, we are exploring
DMP models in other jurisdictions and examining best practices, lessons and solutions for our members,
the industry and the Yukon”.

From 2010 to 2014 (inclusive), M.I.C.E in the Yukon has brought 125 meetings and conferences, with over
20,000 conference delegates, generating over $21.2 million to Yukon’s economy.
The intent of exploring a new DMP is to establish how YCB can proceed, with increased industry support
and participation, in establishing a sustainable funding model for marketing M.I.C.E in the Yukon. Project
completion is scheduled for June 2016.

For more information about the Yukon Convention Bureau and the Destination Marketing Program project,
please contact, Alida Munro – Managing Director, Yukon Convention Bureau.
P: 668-3555

TIAC Rendezvous Canada 2016
Tourism Industry Association of Canada has announced they are reaching record registration numbers for buyers and sellers for RVC 2016, and the numbers are still growing! Because of this unprecedented success, they are moving the opening date for appointment requests to March 7th.

This will allow as many buyers and sellers to participate in the appointment selection as possible, and will give you, as a registered delegate, the opportunity to choose from a maximum number of companies with whom to select your appointments.

The closing date for appointment requests will also request this change, with a deadline of March 25th.

For more information and to register visit: RCV 2016 Montreal