Winter Tourism Development

Yukon is recognized by many as primarily a summer tourism destination. Border crossing statistics supplied by Canada Border Services Agency indicate that between 85-90 per cent of our annual visitation occurs during the months of May through to September with June, July and August accounting for the majority of visitors.

Nevertheless, it is widely recognized that winter tourism provides Yukon with one of its greatest growth opportunities for industry. It is also understood that for winter tourism to grow and be successful it will require the collaboration and commitment of all stakeholders including Yukon industry operators, travel trade (Tour operators/wholesalers), air carriers and the Yukon Government.

As a result, the department of Tourism and Culture organized a Winter Tourism Development Discussion involving industry and travel trade from Germany and Japan to discuss "what it would take for Yukon to be a successful winter travel destination" from those markets.

This discussion, the first of its kind facilitated by the department, provided an opportunity to hear from industry their thoughts on key issues around winter tourism development from those markets and in general, as well as, an opportunity for Yukon suppliers to hear directly from the travel trade who are selling the destination and their products to consumers.

READ MORE ABOUT THE DISCUSSIONS
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