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Staff and Board


For general inquiries please email us at info@tiayukon.com

Dylan Soo – Executive Director

Dylan holds a Masters Degree in International Hotel Management and a Certificate in Hotel Real Estate Investments and Asset Management. Before joining the TIA Yukon team he was one of the longest-serving members of Northern Vision Development, being a part of the company since 2009.

Dylan has a 25-year progressive tourism career that spans all aspects of hotel and destination management. Most recently, he has prioritized building relationships with all levels of government and growing partnerships. He is also an active member of Yukon’s community and has sat on various committees and boards including the Yukon Quest, Yukon College Hospitality Steering Committee, and the Yukon Chamber of Commerce.

Julia Heiroth – Senior Coordinator, Outreach and Development julia.heiroth@tiayukon.com

Julia came to the Yukon and settled in 2015 after living and working in several northern European countries such as Germany, Sweden, Scotland, and Iceland.

With education in Cultural Anthropology and certifications in Cultural & Event Management, Julia has taken on different roles and positions throughout her career in tourism.

Julia is now the Senior Coordinator, Outreach and Development for TIA Yukon. In this role she focuses on building relationships with TIA Yukon members and stakeholders to identify, inform, and advise on challenges and opportunities for Yukon’s tourism industry.

Yuya Matoba – Junior Coordinator, Labour Market Programming

Yuya first came to the Yukon in 2012, following his studies in sustainable community development and field studies in Ghana. After spending a year in the Yukon, Yuya returned to his home country of Japan to finish school and worked as a human resource expert for a several years. Yuya eventually found his way back to the Yukon after falling in love with the territory.

Yuya channeled his passion for the Yukon into his work in the tourism industry. After 5+ years working as a tour guide, Yuya is now the Junior Coordinator, Labour Market Programming.


Chair – Tyler Rose
White Pass & Yukon Route

Vice Chair – Torsten Eder
Northern Tales

Treasurer – Benjamin Ryan
Air North, Yukon’s Airline

Secretary – Wray Morrell
Yukon Hotels

Past Chair – Neil Hartling
Nahanni River Adventures and Canadian River Expeditions


Jean-Pascal Ladroue
Travel Services
Driving Force / Canada Outdoor Academy

Tyler Rose
White Pass & Yukon Route

Wray Morrell
Yukon Hotels

Amanda Deuling
Arts, Sports & Events 
Sport Yukon

Benjamin Ryan
Food & Beverage 
Air North, Yukon’s Airline

Torsten Eder
Tours & Attractions
Northern Tales

Appointed Directors

Kalin Pallett
Wilderness Tourism Association of Yukon

Jessica Young
Yukon Outfitters Association

Adam Gerle
Yukon Convention Bureau

Janna Swales
Yukon Historical & Museums Association

Brian Stethem
Klondike Visitors Association

Teena Dickson
Yukon First Nations Culture and Tourism Association