Our Mission Statement

The Tourism Industry Association of the Yukon will be the visitor industry association forging a common voice and actions to influence, promote and assist the development of tourism in the Yukon.

TIA Yukon’s Conduct Statement

Members of the Tourism Industry Association of the Yukon (TIA Yukon) shall maintain the highest standard of conduct, act with fairness, integrity and in a manner complementary to the Yukon’s tourism industry.

TIA Yukon’s Role Statement

Bringing the tourism industry together
Increasing the awareness of the value of tourism
Providing leadership

Our Values

  • Approachability
  • Communication
  • Great customer service
  • Honesty
  • Humour
  • Professionalism
  • Recognition
  • Respect
  • Sustainable practices
  • Trust