Scott Stratten

SCOTT STRATTEN
He’s been named one of America’s 10 Marketing Gurus and is a best-selling author - but it’s his presence on Twitter, with over 80,000 people following his daily rantings that got Scott Stratten compared to the likes of fellow Canadian Justin Bieber.

Formerly a music industry marketer, national sales training manager and a Professor at the Sheridan College School of Business, Scott is now criss-crossing North America preaching the art of “Un-Marketing.” His book UnMarketing: Stop Marketing. Start Engaging became a national best-seller before it was released, and recently a Globe and Mail #1 Business best-seller, National Post, Amazon.com, Amazon.ca and Amazon UK best-seller. It was also just named one of the top business books of the year by 1-800-CEO READ and one of the top 10 books of 2010 by Under30CEO.com.

As President of his “UnAgency” for 8 years, Scott is an expert in viral, social and authentic marketing. He helps companies understand and find their way in the world of viral and social media, as well as the realm of relationship marketing. For Scott, it is all about positioning yourself as a trusted expert in front of your target market, so when they have the need, they choose you. It is no longer a question of if your clients are talking about you online – it’s where and how often.

Join Scott in an entertaining and informative session about relationships, networking, conversation and how social media is just the vehicle to help people get to know – and to choose – you.

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