Charlie James

CHARLIE JAMES
An effective business strategist with a passion for website marketing and sustainability, Charlie James helps tourism companies integrate sustainable practices into every aspect of their business. Before the BC Partnership for Sustainable Tourism (ETHOS) closed their doors in November last year, she was spearheading the development of the national certification program in sustainable tourism. Today she is Director of Marketing for Gobi Carbon Management Solutions and is also working on various green tourism projects across Canada.

Charlie is a graduate of UBC’s Institute in Sustainability Leadership, and has a Certificate in Sustainability Management. She is an active Board member of The Icarus Foundation, a not-for-profit environmental, research and education organization focused on sustaining a climate friendly tourism industry.

She has a Certificate in Internet Marketing & Business Strategy (CIMBS) from UBC, and is Past President of the International Internet Marketing Association (IIMA). She is also a current member of the Advisory Committee for the UBC Certificate in Integrated Marketing Strategy.

With more than twenty years experience in travel and tourism marketing, sales, business management and operations, Charlie James brings an insightful understanding of current travel trends and tourism industry needs.

Join Charlie as she provides an easy-to-follow road map to “going green” – while improving your bottom line and building your brand.

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